Our INDUSTRY INSIGHTS

When pitching products or services we should appeal to people's innate aversion to failure. And if we really want to get sales, we should trigger feelings of inadequacy and failure right before our offer. The question is: How do we prompt feelings of fear, failure,...

Advertising is the activity of buying discreet attention units at a price point that makes business sense. In order to do this we have to optimize our messaging so that more of our audience acts on our offer. We have to optimize our targeting to reach our audience and...

First post - But not a real one. We'll leave it up for now 🙂