You run the jobs.
We run the marketing.
io2labs is a marketing agency for local service businesses — HVAC, plumbing, electrical, roofing, and the trades. Your Google profile, your service pages, your reviews, your Local Services Ads, your hiring posts, your video ads — built and managed for you, month after month.
Who we work with
Local service businesses. The trades.
We build and run the marketing for the businesses that live by the phone ringing — the ones whose next job comes from someone searching right now.
- HVAC
- Plumbing
- Electrical
- Roofing
- and other local service trades
We take on up to 10 local businesses at a time. Small by design, so every account gets real attention.
The problem
The job goes to whoever the customer finds first.
You're invisible when they search.
A customer with a burst pipe or a dead AC searches, and someone else shows up first. If you're not on the map, you're not in the running.
Reviews pile up unanswered.
Every review that sits without a reply is a customer wondering whether anyone's home — and the next customer reading it wonders too.
The shop down the street shows up above you.
Your profile is thin, your pages are missing, and the business two towns over looks bigger than it is. The call goes to whoever looks ready.
What we do
Everything Google shows about your business, handled.
One agency, one monthly loop. Every deliverable is something you can see.
Show up where they search
- Your Google Business Profile set up right and kept current
- Service-area pages built so Google can find and index them
- Categories, hours, service areas, and photos, handled for you
Own your reviews
- A reply drafted for every review that comes in
- An easy way for happy customers to leave one
- Print-ready QR cards your crew can hand out on the job
Ads that ring the phone
- Your Local Services Ads managed month to month
- Budget and bid recommendations you can act on
- Ad creative and short video built to match
Hire crews faster
- Job posts written for the boards that matter
- A careers page on your own website
- Refreshed whenever you're hiring again
Why we’re different
Marketing you can actually see.
No black box. No jargon reports. Every month you get the work itself — pages published, reviews answered, ads tuned, video delivered.
Every service here is delivered by IO2Labs on our own in-house marketing platform — software we built and run ourselves. We’re not reselling someone else’s dashboard, so a small operation can move fast and keep everything consistent across your profile, pages, reviews, and ads.
Founder-led by Jorge Villalobos — every engagement is delivered by the person who built the platform.
Today we run this monthly loop for our pilot client, an HVAC company.
See the actual work
The deliverables, not a slideshow.
Samples of what lands each month. Placeholders shown — your real business details go where the brackets are.
Air Conditioning Repair in [Your Town]
Fast, reliable AC repair for [Your Town] homeowners. Same-day service, upfront pricing, and a team that shows up when they say they will.
[Your Business] · [Street, Town] · [Phone]
“Thanks so much for taking the time to leave a review. We’re glad we could get your system back up and running, and we’re here whenever you need us. — The team at [Your Business]”
We draft a reply to every review; you approve before it posts.
Happy with the work?
Scan to leave [Your Business] a review.
Free Google check
Get a free look at how you show up on Google.
Tell us about your business and we’ll send a short, plain-English write-up of your Google Business Profile — then follow up about working together. Here’s what we check:
- Your business categories
- Hours
- Service areas
- Your business description
- Photos
- Reviews and rating
- Name, address, and phone consistency across the web
- The website link on your profile
72% of consumers use Google to search for local business information.
Source: BrightLocal, 2026
built on our own platform_
io2labs runs on software we built ourselves — the Marketing Command Center. Capture a business once, then generate on-brand marketing from its real data. If you’re a marketer or agency serving local-service businesses, you can run it too.
Explore the platform →