“HALF THE MONEY I SPEND ON ADVERTISING IS WASTED; THE TROUBLE IS I DON’T KNOW WHICH HALF.“– JOHN WANAMAKER

Get the REAL numbers. By the end of this audit you will know, point blank, if your Google ads account is working or not.

Full conversion tracking. Are you tracking what matters? Accurately?

We will identify your goals. Most accounts we audit do not have proper goals identified. we must be able to properly identify the goals in order to track and measure them.

All-time ROAS (Return on Ad Spend)  assessment. How profitable has your account been in its entire duration?

Search term report. Analyze the search terms that you are actually paying for and make sure they are relevant and profitable.

Negative keywords. Is your account currently blocking undesirable traffic? Traffic from competitor searches? Traffic from current clients that could be burning your budget? We identify that here. 

Identify areas of waste. Waste happens naturally in advertising, it is the default. In this section we will focus on how to reduce and identify wasted spend.

Google Ads account structure. We will identify your current account structure and determine if it has the right fit for your ketamine clinic or adjust your current structure to better fit your growth needs.

Landing page. We will look at your landing pages and make sure that they are optimized for getting you new patients. 

Assess conversion actions. Make sure that the conversions that are being recorded are accurate, desirable and properly represented. You should be able to trust your data.